![]() and "steward" them over time, to ensurethat they remain outstanding, no matter how yourcustomers change.Experience as a value proposition Building systems that reflect your customers'deepest needs and desiresThe mouse vs. perceptions thatcrystallize into attitudes that dictate everythingfrom satisfaction to loyalty.And he explains how to assess and audit existingcustomer experiences, design and implement newones. so they losethe chance to transform customers into lifetimecustomers.In this book, Lou Carbone shows exactly how toengineer world-class customer experiences, oneclue at a time.Carbone draws on the latest neuroscientificresearch to show how customers transformphysical and emotional sensations into powerfulperceptions of your business. But few businesses reallymanage that customer experience. Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. ![]()
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